| Critical Discourse Analysis has a deep interest in
power - what it is, who has it and why, and how it works.
Normally in CDA, this is dealt with as part of an advantaged/disadvantaged
or privileged/exploited dynamic. However, in the area of food and
farming, the situation in the UK seems rather more complex - there
are farmers, food processors, global traders, retailers, consumers
and government. Looking at this system from the perspective of power,
one would say that the supermarkets and global-business companies
have the most power at the moment, and that small farmers are the
most disadvantaged in the UK system. However, it is very hard to
look at this and find any deliberate oppression, and any oppression
which might be occurring does not seem primarily to do with food
supply.
Part of the role of Government is to ensure the supply of nourishing
and affordable food for the population, and history has many examples
of the overthrow of Governments which have failed in this task,
so this is an area where power can be exerted. However, the existing
system seems far removed from those days, and current concerns seem
to involve the consumer's preference for cheap food with perfect
appearance (but with additives) rather than more expensive products
which would be healthier (such as organic products). It is difficult
to entirely blame the suppliers for this, although there has been
skilful marketing which may have misled the consumers as to their
own best interests.
Although the system does not appear to be oppressive (which is
the normal standpoint of CDA practitioners), there does appear to
be many issues of power, which I look at more closely in the following
pages of What is Power, and How
Power Operates
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